Champion Limousine is getting the phone calls they normally get each grad season but people are asking for quotes instead of making reservations. Many parents are choosing larger vehicles so the cost can be split among more kids.

“I’ve advertised and put fliers at different high schools and grocery stores, and honestly I haven’t had a lot of luck with it,” said Angela Ussery, owner of Simply Stunning Images in Santa Fe. “I know people go all out for proms, but even people I know are cutting back, not necessarily because they got laid off, but just in preparation.”